British-born
Roy Masters is an internationally recognized expert on stress management. He
has been featured on such television programs as Geraldo Rivera, Sallie Jesse
Raphael, Larry King Live and CNN's "Crossfire”. The author of eleven
books, Masters hosts a daily syndicated radio program called "How Your
Mind Can Keep You Well”, heard by 3,000,000 listeners in the U.S and abroad.
Five
children are shot dead playing in a California schoolyard. Many others are
wounded. The camera zooms in on the bloody scene, surveying dead bodies and panic-stricken
survivors. Immediately the camera pans to a close-up of a rifle. The reporter
comments forebodingly: "The murder weapon used by Patrick Purdy was a
deadly military assault rifle, a Chinese AK-47”. In the background are heard
wails of grief and mourning.
Exactly
what happens inside your mind when you see and hear this scene on your
television? Let's take a closer look. Think of this article as a mystery story.
You will recognize various clues along the way. By the time you reach the end,
you will realize the answer to the question posed above. You will also
understand many secrets of the news media, of mass marketing and of mind
control, secrets which people in high places would rather you didn't know.
Clue
#1: Perhaps you have heard about Ivan Pavlov's famous scientific experiments
with dogs. Pavlov fed a hungry dog, while at the same time he rang a bell. He
did this repeatedly. Later, Pavlov discovered that just ringing the bell caused
the dog to salivate. Think of it: no food, just the tinkle of a bell and the
dog's hunger was awakened unnaturally. It reacted to the bell as though food
were really present.
What
does this have to do with the recent unprecedented hysteria to ban so-called
"assault weapons” you might ask? Simply this: the Pavlovian technique just
described works very well on humans too.
Let's
come back to the dog. In order to condition an animal to react to the bell as
though it were food, it must first react to the food naturally. In other words,
the dog reacts because it is hungry. After that, the ringing bell is associated
with the food, repeatedly and thereby captures the food's power to stimulate a
response from the dog. It's called transference.
Now
let's apply this principle to people. We shall use a very graphic example,
clearly illustrating this phenomenon of Pavlovian conditioning.
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